Lloyd Sales Company Files Arkansas Trademark Infringement Declaratory Action Against The Game
A trademark infringement dispute involving university merchandise has taken an interesting turn. See Lloyd Sales Co., Inc. v. The Game, LLC, No. 07-1198 (E.D. Ark., filed 12/18/07). The Game sells merchandise of various universities by placing university logos on its own 3-bar logo. Lloyd Sales provides similar goods for the University of Arkansas and filed this suit to declare its use of a similar 3-bar pattern is not trademark infringement.
It is unclear what this lawsuit is meant to accomplish because The Game has already filed suit against Lloyd Sales in Georgia. See The Game, LLC v. Lloyd Sales Co., Inc., No. 07-2498 (N.D. Ga., filed 10/10/07). In that case, Lloyd Sales has filed a motion to dismiss for lack of jurisdiction, or alternatively, to transfer the case to Arkansas. The motion was submitted to United States District Court Judge Charles A. Pannell yesterday.
